How AI Search Is Changing Health Content Marketing, and How to Stay Visible

In 2026, 60% of U.S. adults surveyed by Pew Research Center said they read the AI-generated summaries at the top of search results. Younger generations were even more likely to read them.

For gut health and wellness brands, that shift has changed how content is discovered, evaluated, and surfaced. But it's not all doom and gloom, and it does not mean content marketing has become irrelevant. If anything, I think it raises the bar.